Some of these videos have been created to showcase our tools and campaigns, in others we act as protagonists, some are satirical reworks of other media content, and if you look closely, you will also find some that reflect our values and demonstrate our joie de vivre.
Less than fair
On a cold December evening, social networks were flooded with outraged posts reacting to a memo from Hofer banning homeless people from selling their newspaper in front of its outlets. In doing so, they communicated to an already vulnerable social group that they are unwanted and should become invisible – just to provide their customers a holiday shopping experience without any bad conscience. We strongly oppose this kind of segregation, so called on the public to boycott Hofer and help the homeless.