Existing today as a Youtube playlist, Homygod (orig. Homojbog) emerged as a companion project in the Pride Parade week. It was an intervention against counterproductive and patronising attitude toward sexual and gender minorities. Many media personalities participated in the campaign. The purpose of the project was to use vulgar language and direct, street self-declarations of recognizable people to demonstrate solidarity with all those who are offended by such language on a daily basis and to show that we are against maintaining any distinction between "us" and "them."